At Gnomedex two weeks, I had the occasion to visit with Buzz Bruggeman. I’d known about him and his company for some time, through references on various blogs. And I’ve been interested in ActiveWords (his software) for a while now. The other day, I listened to the podcast of a speech given by Buzz, and it finally convinced me that I needed to download and try ActiveWords.
If you’re curious, it’s a utility that runs all the time on your computer, watching for certain words you type, and then acting on those words. For example, I can type “xl” from anywhere on my computer, then hit F8, and Microsoft Excel will come up. I don’t have to type my hands away from the keyboard, click the start menu, click the Programs menu item, etc. I just type “xl”, hit F8, and I’m working in Excel.
I’ve been trying it for three days, and my experience has changed on each of those days, so I’m not ready to review the product yet. I’ll get to that in a week or two. For now, what interests me is the “culture” of the software:
When I buy new software that I am going to use every day, I want some sort of relationship with the person or company that produces it. For example, I use FeedDemon as my RSS aggregator. Not only is it a great product, but I’ve exchanged email with Nick Bradbury, who wrote it, and I’ve posted questions on the FeedDemon support forum that get answered quickly (usually in 8 hours or less). Nick blogs, and in his blog he addresses his future plans for FeedDemon and issues of concern in the RSS community. Because of those interactions, I have confidence that the product will be updated and supported.
In contrast, the culture of ActiveWords is much less human, and gives me much less confidence. Although Buzz blogs regularly (and well), the other team members apparently do not, or at least I can’t find their blogs. That means I’m not hearing what they are thinking about, and where ActiveWords is going. And these days, a software package without a future is a serious concerns.
The second concern is the activity level, or lack thereof, on the ActiveWords user forums. Forums like this have become the standard way for software companies to provide support for their products. I am used to posting a question and getting a relatively quick answer, either from the company itself or from another, more knowledgeable user. I posted a simple question to the ActiveWords forum on Sunday night and almost three days later I haven’t gotten any replies. This was a relatively simple question (indeed, I figured out the answer a few minutes later), but I left it there just to see how the company and the community would respond. They didn’t, or at least not yet.
It’s interesting to me that my expectations for new software have changed. I no longer simply expect it to perform a useful function at a good price; I also want to have a positive, interactive relationship with the company that produces it. This is not a knock on the ActiveWords software, but it will certainly factor into my analysis of whether I want to use this product and recommend it to my clients.
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